Learn the products and services offered, including the sales terms (e.g. special features, return and warranty policies)

Set targets for the sales department

Collaborate with the marketing department to prepare common strategies

Monitor sales numbers and marketing metrics

Calculate business trends, like monthly sales rates

Analyze market trends

Monitor competition and follow current developments

Ensure sales team is up-to-date with business targets

Motivate sales team to achieve great results

Find prospective customers and new target segments