Job Description

The Public relations Officer is responsible for the day-to-day internal and external communication of the NAPSA brand. The officer coordinates information flow and ensures activities and programs run smoothly to build brand impact and reputation in support of the NAPSA success. The Officer ensures that the institution’s public image is enhanced through communication and stakeholder engagement.

Key Responsibilities

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• Carries out daily media monitoring across all media platforms on stories/issues  pertaining to the Authority, the industry and the co-operative movement to enable NAPSA keep track of changing trends and develop initiatives to enhance its corporate brand;
• Develops print and electronic media briefs and press releases to ensure constant flow of information to build the authority's Authority’s  image and enhance the brand;
• Manages media relations through the involvement of the media in corporate events and preparation and distribution of news releases, responses to media inquiries to ensure the external communications activities are in line with the corporate communication for NAPSA;
• Writes, edits, and translates publications, posters, and other communication materials to ensure quality standards are adhered to and consistency is maintained in the brand positioning activities;
• Plans social media releases, writes blogs, and manages social media accounts to ensure quality content is provided to a wide audience to support NAPSA’s corporate strategy;
• Keeps custody of NAPSA’s marketing and communication archives, i.e. brochures, flier artworks and images on a periodic basis, or after production, to ensure availability when required for enhanced efficiency in operations;
• Avails advertising, marketing and communication  materials to the media  in a timely manner and in the correct format to support efficiency in the implementation of NAPSA’s communication plan;
• Collects and monitors feedback from the  communication rollout activities and prepares a mediareport to facilitate evaluation of the implementation process and development of corrective actions;
• Monitors the rollout of public relations activities on NAPSA and reports any feedback to ensure NAPSA keeps abreast of its brand reputation and uses the feedback to make changes in the public relations rollout plan;
• Provides event management services at various corporate functions
• Conducts photo shoot of corporate events and maintains archives of photographs, publications and write-ups on the activities of the Authority both electronically and through hard copy;
• Supports implementation of the CSR policy and activities 
• Prepares weekly, monthly, quarterly, and annual activity reports on annual perception surveys to provide support to the head of corporate affairs in the evaluation of the corporate strategy implementation and provide information for future direction and strategic decisions. 
• Perform other functions as may be assigned from time to time

Minimum Qualifications

• Grade 12 Certificate with 5 ‘O’ with credit or better in Mathematics and English 
• Bachelor’s Degree in Mass Communication/Public Relations/Marketing and Advertising/Journalism
• Must be a member of the Zambia Institute of Public Relations and Communication (ZIPRC).

Minimum Experience Required

• Not less than three (3) years experience in an organisation of similar size